Interactive Social Concept — Compass Real Estate Advisors

A comedic, short-form video built around a structured interaction concept—guiding viewers through a sequence of visual prompts that lead to a hidden element within the content.

Developed and pitched independently, the concept was adapted to fit the brand’s tone while encouraging active participation rather than passive viewing. By directing attention across multiple focal points—from on-screen messaging to pinned comments—the video creates a layered viewing experience that rewards curiosity and repeat engagement.

Enhanced with subtle motion and pacing adjustments to maintain visual movement throughout, the piece was published as an Instagram Reel, where it significantly outperformed previous content—reaching over 3000 views compared to a typical range of 300–600.